Services
Performance marketing services built around measurable results
PPC, inbound calls, lead generation, pay-per-call and conversion-focused landing pages — combined into campaigns that deliver qualified leads, calls and customers.
What we optimize for
Cost per lead
Cost per call
Conversion rate
Return on ad spend
PPC & Paid Advertising
We plan, launch and manage paid campaigns on the search, social and display platforms where your customers are actively looking. Every campaign is built around a clear acquisition goal — leads, calls or sales — and optimized against the numbers that matter to your business.
- Search, social and display campaign management
- Keyword, audience and geographic targeting
- Ad copy and creative testing
- Bid and budget optimization against your cost targets
Sponsored · yourbusiness.com
24/7 Emergency Plumbers — Call Now
Licensed local plumbers. Same-day service and upfront pricing. Book online or call today.
Click-through
6.4%
1.2 pts
Avg. CPC
$3.12
8%
Conv. rate
11.2%
2.4 pts
Illustrative
Inbound Call Generation
For many businesses, a phone call is the highest-intent action a customer can take. We run campaigns designed to make your phones ring with real prospects — with call tracking, routing and filtering, so your team spends its time on conversations that matter.
- Call-focused campaigns across search and social
- Call tracking numbers and source attribution
- Routing by location, schedule and capacity
- Call recording and quality review
Inbound calls · Today
48 calls- 04:12Qualified
HVAC repair
Phoenix, AZ
- 02:47Qualified
Roof inspection
Denver, CO
- 00:41Short call
Water heater
Austin, TX
- 06:05Qualified
AC installation
Tampa, FL
Illustrative
Lead Generation
We generate enquiries from people who match your criteria, then validate and deliver them in real time to your CRM or sales team. The definition of a qualified lead is agreed up front, and campaigns are optimized to deliver exactly that.
- Custom lead criteria and qualifying questions
- Real-time delivery to your CRM, inbox or API
- Validation and duplicate filtering
- Consent-based data capture
New qualified lead
Received 2 seconds ago
- Interest
- Auto insurance
- Location
- Dallas, TX
- Best contact
- Phone
- Consent
- Recorded
Illustrative
Pay-Per-Call
With pay-per-call, you pay for calls that meet agreed criteria — such as minimum call duration, location and business hours — rather than for clicks or impressions. It's a direct line between your marketing budget and real customer conversations.
- Pricing per qualified call
- Agreed criteria: duration, geography and hours
- IVR pre-qualification options
- Daily caps and concurrency controls
- 01
Customer calls
From a campaign tracking number
- 02
IVR qualifies the caller
Location, need and eligibility
- 03
Routed to your team
Live transfer, within your hours
- 04
Qualified call
Billable after 90 seconds
Illustrative
Digital Marketing
Your customers don't live on a single platform. We combine the right mix of digital channels — search, social, display, native, video and email — based on your objectives, audience and industry, and manage them as one coordinated acquisition plan.
- Channel strategy and media planning
- Search, social, display, native and video
- Retargeting and audience building
- Unified reporting across channels
Search
34% of budget
Social
24% of budget
Display
14% of budget
Native
10% of budget
Video
10% of budget
8% of budget
Illustrative
Performance Marketing
Performance marketing ties our work to your results. Together we agree the outcomes that matter — cost per lead, cost per acquisition, return on ad spend — then use data to optimize toward them continuously, scaling what works and cutting what doesn't.
- Outcome-based KPIs (CPL, CPA, ROAS)
- Conversion tracking and attribution setup
- Continuous testing and optimization
- Transparent performance reporting
Cost per acquisition
$42.10
24%
Return on ad spend
4.2x
0.9x
Cost per acquisition
6 monthsIllustrative
Landing Pages & Conversion Optimization
Traffic only creates value when it converts. We design and build fast, focused landing pages and funnels for each campaign, then test headlines, offers and forms to turn more of your advertising spend into leads and calls.
- Campaign-specific landing pages
- Mobile-first, fast-loading builds
- A/B testing of offers, copy and forms
- Click-to-call and form conversion tracking
Variant A · conversion rate
8.1%
Variant B · conversion rate
11.4%
Winner
Illustrative
Estimate
What could performance marketing deliver for you?
Adjust the sliders to model leads, customers and return from your advertising budget.
Estimated monthly revenue
$60,000
200
Leads or calls / month
30
New customers / month
$333
Cost per customer
6.0x
Return on ad spend
Illustrative estimate only. Actual results depend on your industry, market, offer and sales process.
FAQ
Questions about our services
Can't find what you're looking for? Our team is happy to help.
Performance marketing is advertising where success — and often pricing — is tied to measurable outcomes such as leads, calls or sales, rather than impressions or reach. Every campaign is tracked against KPIs agreed with you up front.
Depending on the service, we can work on a management fee, cost per lead, cost per call or a hybrid model. We'll recommend the right structure once we understand your goals.
We set up conversion tracking for forms, calls and sales wherever possible, and report on the numbers you care about — cost per lead, cost per call, conversion rate and return on ad spend.
Once objectives, targeting and tracking are agreed, most campaigns can launch within a few business days to a couple of weeks, depending on the channels and landing pages involved.
Insurance, home services, legal, finance and healthcare — and we're happy to discuss other industries where measurable customer acquisition is the goal.
Budgets depend on your industry, locations and goals. Share an estimated monthly budget in the contact form and we'll recommend a realistic starting point.
Get started
Let's Talk About Your Campaign
Tell us about your business and the results you're looking to achieve. Our team will get in touch to discuss the right performance marketing solution for you.
Or email info@adxenex.com